Series-X.ai

AI, installed by a senior operator.

One working workflow. In 90 days. Fixed fee.

Book a discovery call How it works
01The gap

Three-quarters of mid-market firms use AI. Only 14% have it in the work that matters.

Not because tools are missing. Because the senior person who could point them at the right processes, connect them to real data, and get the team to actually use them isn't in the building.

01Blocker

No internal tech leadership

No CTO, no Head of IT to own a sustained AI programme. The owner ends up doing it in evenings.

02Blocker

No Big Four budget

£200k+ engagements don't justify themselves at £5–25m revenue. The math doesn't work.

03Blocker

No senior advisor on call

No fractional CIO, no strategist to sanity-check the next decision. You're on your own.

76%
Use AI somewhere
Source · Mid-market survey, 2025
14%
Use it where it counts
Source · Same cohort, deep-integration question
0
Have a plan they trust
Source · Owner-reported confidence < 4/10
02Why tools aren't enough

A licence is not a workflow.

Tools need direction. A senior operator connects your data, designs the process and reviews the work.

Your tools. Your context. Human judgement at the point it matters.

See the approach
03The engagement

Four things make a Series-X engagement different.

No junior consultants. No vague timelines. No surprise invoices.

See how it works
01Principle

A senior human in the room

Not a junior consultant. Not a chatbot. A named operator with 20+ years of relevant experience leads every engagement.

02Principle

An AI agent stack does the heavy lifting

Analysis, content, integration, automation — handled by configurable agents under the operator's direction. Speed and depth a small team alone couldn't match.

03Principle

90 days. Fixed fee. Fixed scope.

No change orders. No expense passes. No surprise extensions. The commercial contract mirrors the delivery contract.

04Principle

Outcomes signed up front

We name the success criteria before any work begins, and close out against them — not against effort.

04The model

Senior operator up front. AI doing the repeatable work behind them.

The client meets one person. Behind them, a configured AI agent stack compresses months into days — workflow, integration, knowledge, content, monitoring. Agents never speak to the client. The operator directs, reviews every output, and applies judgement to everything that matters.

CRM & sales
Email & enquiries
Documents & knowledge
Finance & operations
See how it works
05The 90 days

Three phases. One quarter. A working system at the end.

Map the work. Build the workflow. Put it in your team's hands.

  1. 01 · DiagnosisWeeks 1–3
  2. 02 · BuildWeeks 4–10
  3. 03 · Embed & handoverWeeks 11–13
Explore the 90 days
06Fit

We're picky about fit. It's how the model holds up.

This is for you
  • You're owner-managed, £5–25m revenue, growing.
  • You have no CTO and no Head of IT.
  • You don't have a Big Four retainer.
  • You don't have a fractional CIO or CTO.
  • The owner is personally sponsoring the change.
This isn't for you
  • —You have internal tech leadership running an AI roadmap.
  • —You already have McKinsey or Faculty on retainer.
  • —You want headcount cut — we don't do that.
08Industries

The UK markets we know cold.

Scored across six criteria — willingness to pay, urgency, AI fit, fragmentation, referability and our access. Three anchor verticals lead.

All industries
1
Named senior operator per engagement

Ex-SVP, VP, GM or CEO. No juniors, no bench-swap mid-project.

90
Days from charter to a working workflow

Running in your business, against outcomes we signed before we started.

0
Autonomous client-facing AI

Every output reviewed by the operator. Where AI is involved, you always know.

09Thinking

What we're working through in public.

All thinking
Position paper22 min read

How AI is reshaping consulting delivery — and the operating model the firms that survive will adopt.

The foundational thesis behind Series-X. Why the senior-operator + agent-stack model wins for the underserved middle.

In draft · Publishing shortlyExplore the thinking
6 min read

Field note

What 'AI-augmented' actually means inside a £15m business.

Coming soon
5 min read

Argument

Why fixed-fee, fixed-scope is the only honest pricing for AI work.

Coming soon
Client perspectives

Good work. In their words.

Feedback on the websites, content and support we deliver.

Website design
“The website is gorgeous. Josh added things I hadn’t even asked for that I love, including the moving images. The layout is very professional and clean, and I’m delighted to be able to start showing it off. Great job from the team.”

Andy Barbeau

MORe LLC

Brand identity · First draft
“The first draft was excellent: simple, elegant and understated. I really liked how the website reflected my identity and helped bring everything together into a coherent brand. Seeing my ideas take shape this way was a very useful exercise.”

Dori Milej-Smith

Lyra

Website design · Development review
“I reviewed the website over the weekend and thought it was great. There was just one small thing I was considering changing, but overall I was very pleased with it.”

Kurt Cannon

The proAKTive Group

Content quality
“The content created for my upcoming posts is really good. I particularly like the conversational style. I can review it, make a few adjustments and add my own perspective.”

Dr Milan Shah

SETU Dental

A client-reported content result

Milan also reported around 340 impressions on a platform-created post in a couple of days (23 September). Client-reported; not independently verified or a measure of new patients.

Platform support
“I appreciate Francis’s patience in helping me understand the platform. I understand it a lot better now, and I like that it suggests topics beyond my weekly essays, including things happening in the news.”

Richard McGill Murphy

Walled City

NEXT STEP

A senior operator, inside your business in 90 days.

Not a chatbot rollout. Not a slide deck. An ex-SVP / VP / GM operator, augmented by AI, installing one workflow that actually runs. Thirty minutes to see if it fits.

Book a discovery call Get the position paper